Self-directed project
Business & Sponsorships — The FC Barcelona Case
Data Science · October 2026
A ProoV case study · educational project, not employment
Built an end-to-end commercial sponsorship analysis for FC Barcelona: quantified the revenue mix, selected a target fan segment using engagement and value data, assembled a €3M asset package, and evaluated campaign performance against KPIs. The final recommendation was grounded in the numbers, with a clear caveat and make-good plan to manage delivery risk.
Graded against
- Business reasoning & decision quality35%
- Correct use of data25%
- Frameworks applied20%
- Communication & structure20%
Passed · pass mark 55/100
What stood out6
- Correctly found and fixed all 3 planted errors in the AI-written draft
- Chose Asia-Pacific for ElectraX using the highest engagement rate (80.2%) and a documented segment size of 10
- Built a full €3M sponsorship package and tied the final recommendation to the 40pp KPI shortfall and make-good plan
- Leakage-Free Commercial Segmentation
- Value-Based Sponsorship Packaging
- KPI Gap Diagnosis
The work I submitted20 tasks
12 tasks · 11.0k characters · Python · 8 written answers · 680 words
- Revenue MixPython · 1.3k characters
- Revenue Mix Compute469 characters
- Fan SegmentationPython · 1.0k characters
- Package Builder604 characters
- Negotiation Simulator954 characters
- Inbox Responses1.9k characters
- KPI ScorecardPython · 710 characters
- Mid Season Performance Summary1.1k characters
- Intern Draft Review160 characters
- Coach Usage167 characters
- Final Recommendation2.1k characters
- Defence Questions574 characters
- Revenue Mix101 words
- Revenue Mix Compute33 words
- Fan Segmentation53 words
- Package Builder41 words
- Negotiation Simulator93 words
- Inbox Responses183 words
- KPI Scorecard50 words
- Mid Season Performance Summary126 words
Summarised on purpose — the submitted code and writing stay private so this page cannot be reused as an answer key. The full submission sits behind the verified certificate.