Roshika Gnan completed Business & Sponsorships — The FC Barcelona Case

Built an end-to-end commercial sponsorship analysis for FC Barcelona: quantified the revenue mix, selected a target fan segment using engagement and value data, assembled a €3M asset package, and evaluated campaign performance against KPIs. The final recommendation was grounded in the numbers, with a clear caveat and make-good plan to manage delivery risk.

• Leakage-Free Commercial Segmentation
• Value-Based Sponsorship Packaging
• KPI Gap Diagnosis
• Data-Backed Recommendation Writing