Self-directed project
Business & Sponsorships — The FC Barcelona Case
Data Science · September 2026
A ProoV case study · educational project, not employment
Built a data-backed sponsorship case for FC Barcelona by segmenting fans, selecting Asia-Pacific as the priority audience, and assembling a reach-led package within budget. Evaluated campaign KPIs against target, identified content reach as the main gap, and delivered a clear recommendation to renew ElectraX with revised content-reach terms and explicit caveats about the synthetic data.
Graded against
- Business reasoning & decision quality35%
- Correct use of data25%
- Frameworks applied20%
- Communication & structure20%
Passed · pass mark 55/100
What stood out6
- Chose Asia-Pacific using both the largest fan count and the highest engagement score, not just one metric.
- Allocated €2.5M of the €3.2M budget to reach-led assets, showing deliberate budget use rather than overspending.
- Correctly computed KPI achievement rates and identified content reach as the true underperformer at 60% of target.
- Wrote a nuanced recommendation that renews ElectraX while explicitly naming caveats and what evidence would change the decision.
- Data-Informed Segmentation
- Budget-Constrained Asset Selection
The work I submitted16 tasks
8 tasks · 8.5k characters · Python · 8 written answers · 848 words
- Fan SegmentationPython · 1.0k characters
- Fan Segmentation Note526 characters
- Package Builder443 characters
- Negotiation Simulator656 characters
- Inbox Responses1.3k characters
- KPI ScorecardPython · 1.1k characters
- Mid Season Performance Summary1.5k characters
- Final Recommendation2.0k characters
- Fan Segmentation53 words
- Fan Segmentation Note79 words
- Package Builder37 words
- Negotiation Simulator97 words
- Inbox Responses166 words
- KPI Scorecard83 words
- Mid Season Performance Summary163 words
- Final Recommendation170 words
Summarised on purpose — the submitted code and writing stay private so this page cannot be reused as an answer key. The full submission sits behind the verified certificate.