Daksh Singh completed Business & Sponsorships — The FC Barcelona Case

Built a data-backed sponsorship case for FC Barcelona by segmenting fans, selecting Asia-Pacific as the priority audience, and assembling a reach-led package within budget. Evaluated campaign KPIs against target, identified content reach as the main gap, and delivered a clear recommendation to renew ElectraX with revised content-reach terms and explicit caveats about the synthetic data.

• Data-Informed Segmentation
• Budget-Constrained Asset Selection
• Honest KPI Evaluation
• Structured Commercial Recommendation