Ankan ghosh completed Commercial & Sports Analytics — The FC Barcelona Case

Built an end-to-end sponsorship case for FC Barcelona: analyzed the revenue mix, segmented fans by region, selected an awareness-focused target audience for ElectraX, assembled a budget-fit asset package, and evaluated campaign performance against KPIs. The final recommendation was explicit and commercially grounded, with clear caveats about the synthetic dataset and a defined threshold for revisiting the deal.

• Leakage-Free Commercial Segmentation
• Evidence-Based Sponsorship Pricing
• BATNA/ZOPA Negotiation Reasoning
• KPI Tracking and Performance Interpretation