Self-directed project
Business & Sponsorships — The FC Barcelona Case
Data Science · October 2026
A ProoV case study · educational project, not employment
Built an end-to-end commercial sponsorship analysis for FC Barcelona: calculated revenue mix and growth targets, selected the Americas segment based on sponsor value, assembled a €2.6M asset package within budget, and wrote a data-backed recommendation on ElectraX. The work shows practical use of segmentation, pricing, and KPI reporting, with explicit caveats where content reach lagged target.
Graded against
- Business reasoning & decision quality35%
- Correct use of data25%
- Frameworks applied20%
- Communication & structure20%
Passed · pass mark 55/100
What stood out6
- Correctly calculated the commercial revenue target at €336M from €300M with 12% growth
- Selected the Americas segment using the highest average value while citing its 7-fan size
- Built a €2.6M package that stayed within the €3.2M budget and aligned with awareness goals
- Produced a clear recommendation that tied the sponsor decision to revenue mix, segment data, and KPI performance
- Revenue Mix Analysis
- Segment Selection by Value and Reach
The work I submitted20 tasks
12 tasks · 10.3k characters · Python · 8 written answers · 498 words
- Revenue MixPython · 1.3k characters
- Revenue Mix Compute518 characters
- Fan SegmentationPython · 1.0k characters
- Package Builder639 characters
- Negotiation Simulator903 characters
- Inbox Responses1.1k characters
- KPI ScorecardPython · 711 characters
- Intern Draft Review208 characters
- Coach Usage106 characters
- Mid Season Performance Summary1.1k characters
- Final Recommendation2.2k characters
- Defence Questions532 characters
- Revenue Mix101 words
- Revenue Mix Compute41 words
- Fan Segmentation53 words
- Package Builder44 words
- Negotiation Simulator93 words
- Inbox Responses115 words
- KPI Scorecard50 words
- Intern Draft Review1 word
Summarised on purpose — the submitted code and writing stay private so this page cannot be reused as an answer key. The full submission sits behind the verified certificate.