Self-directed project
Business & Sponsorships — The FC Barcelona Case
Data Science · September 2026
A ProoV case study · educational project, not employment
Built a junior commercial analytics case for FC Barcelona end to end: calculated revenue mix and growth targets, segmented fans by region, assembled a budgeted sponsorship package, and reported KPI performance against target. The work shows practical use of commercial frameworks and a consistent habit of grounding recommendations in the numbers computed from the case data.
Graded against
- Business reasoning & decision quality35%
- Correct use of data25%
- Frameworks applied20%
- Communication & structure20%
Passed · pass mark 55/100
What stood out6
- Correctly identified commercial as the controllable revenue stream and computed the 12% uplift to €336M
- Selected the Americas segment with a clear value/engagement rationale and matched the saved segment size of 7
- Built a €2.1M sponsorship package within budget and tied the mix to broad-reach awareness goals
- Read the KPI dashboard correctly and isolated content reach as the real laggard at 60% of target
- Leakage-Free Revenue and KPI Calculation
- Segment Selection Using Value and Engagement
The work I submitted20 tasks
12 tasks · 13 lines · Python · 8 written answers · 699 words
- Check Commits2 lines
- Revenue Mix Compute476 characters
- Package Builder526 characters
- Negotiation Simulator845 characters
- Inbox Responses1.6k characters
- KPI ScorecardPython · 713 characters
- Mid Season Performance Summary1.3k characters
- Revenue MixPython · 1.3k characters
- Fan SegmentationPython · 1.0k characters
- Intern Draft Review61 characters
- Coach Usage206 characters
- Final Recommendation2.7k characters
- Check Commits105 words
- Revenue Mix Compute36 words
- Package Builder36 words
- Negotiation Simulator81 words
- Inbox Responses166 words
- KPI Scorecard50 words
- Mid Season Performance Summary124 words
- Revenue Mix101 words
Summarised on purpose — the submitted code and writing stay private so this page cannot be reused as an answer key. The full submission sits behind the verified certificate.