Paulina Elizabeth Pérez Celis

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Paulina Elizabeth Pérez Celis

Big Data · Universidad Internacional De La Rioja

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Projects

Certified

Self-directed project

Business & Sponsorships — The FC Barcelona Case

Data Science · September 2026

68/ 100

A ProoV case study · educational project, not employment

Built a junior commercial analytics case for FC Barcelona end to end: calculated revenue mix and growth targets, segmented fans by region, assembled a budgeted sponsorship package, and reported KPI performance against target. The work shows practical use of commercial frameworks and a consistent habit of grounding recommendations in the numbers computed from the case data.

Graded against

  • Business reasoning & decision quality35%
  • Correct use of data25%
  • Frameworks applied20%
  • Communication & structure20%

Passed · pass mark 55/100

What stood out6
  • Correctly identified commercial as the controllable revenue stream and computed the 12% uplift to €336M
  • Selected the Americas segment with a clear value/engagement rationale and matched the saved segment size of 7
  • Built a €2.1M sponsorship package within budget and tied the mix to broad-reach awareness goals
  • Read the KPI dashboard correctly and isolated content reach as the real laggard at 60% of target
  • Leakage-Free Revenue and KPI Calculation
  • Segment Selection Using Value and Engagement
The work I submitted20 tasks

12 tasks · 13 lines · Python · 8 written answers · 699 words

  • Check Commits2 lines
  • Revenue Mix Compute476 characters
  • Package Builder526 characters
  • Negotiation Simulator845 characters
  • Inbox Responses1.6k characters
  • KPI ScorecardPython · 713 characters
  • Mid Season Performance Summary1.3k characters
  • Revenue MixPython · 1.3k characters
  • Fan SegmentationPython · 1.0k characters
  • Intern Draft Review61 characters
  • Coach Usage206 characters
  • Final Recommendation2.7k characters
  • Check Commits105 words
  • Revenue Mix Compute36 words
  • Package Builder36 words
  • Negotiation Simulator81 words
  • Inbox Responses166 words
  • KPI Scorecard50 words
  • Mid Season Performance Summary124 words
  • Revenue Mix101 words

Summarised on purpose — the submitted code and writing stay private so this page cannot be reused as an answer key. The full submission sits behind the verified certificate.

Verified certificateTamper-proof · issued by ProoV
1Project completed
1Verified certificate
68Average score
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