Nikhilesh Iyer completed Business & Sponsorships — The FC Barcelona Case
What Nikhilesh demonstrated
Built an end-to-end sponsorship analysis for FC Barcelona: calculated revenue mix, segmented fans, selected an awareness-led target market, assembled a budgeted sponsorship package, and evaluated campaign KPIs against target. The final memo recommended signing ElectraX conditionally, with clear performance safeguards and honest caveats about synthetic data and activation risk.
- Leakage-Free Commercial Prioritization
- Data-Backed Segmentation
- KPI-Based Performance Review
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