Vasanthakumar Kuzhandhai Manickam completed Business & Sponsorships — The FC Barcelona Case

Built an end-to-end commercial sponsorship case for FC Barcelona: analyzed revenue mix, segmented fans, selected a reach-led asset package within budget, and produced a data-backed recommendation on ElectraX. The final memo tied together campaign performance, KPI gaps, and negotiation caveats in a clear, stakeholder-ready format.

• Leakage-Free Commercial Analysis
• Data-Backed Segmentation
• KPI Tracking and Interpretation