Kanishkaa S completed Business & Sponsorships — The FC Barcelona Case

Built an end-to-end sponsorship analysis for FC Barcelona: quantified the revenue mix, segmented fans by region, selected an awareness-led target segment, assembled a budgeted asset package, and drafted a negotiation stance for ElectraX. The final memo connected campaign KPIs, ZOPA/BATNA logic, and exclusivity terms into a clear, data-backed recommendation with appropriate caveats about synthetic data.

• Leakage-Free Commercial Analysis
• Segment-Based Sponsorship Targeting
• Value-Based Pricing and Negotiation Framing
• KPI Interpretation and Executive Synthesis