Iqra Yaqoob completed Business & Sponsorships — The FC Barcelona Case

Built a data-driven sponsorship recommendation for FC Barcelona by analyzing revenue mix, segmenting fans, selecting Asia-Pacific for ElectraX, and assembling a budget-fit activation package. Evaluated campaign KPIs honestly, identified content reach as the main shortfall, and delivered a clear recommendation to sign ElectraX only under commercially protected terms with KPIs, exclusivity, and make-good provisions.

• Data-Backed Commercial Prioritization
• Segment Selection Using Audience Metrics
• Budget-Constrained Asset Packaging
• Honest KPI and Campaign Evaluation