ayushka saha completed Commercial & Sports Analytics — The FC Barcelona Case

Built a data-backed sponsorship case for FC Barcelona and ElectraX: calculated the club’s revenue mix, segmented fans by region, evaluated sponsorship assets against budget, and assessed campaign KPIs against target. The final memo recommended signing ElectraX with performance conditions, supported by quantified reach, awareness, and traffic results, while noting the campaign’s content-reach weakness and the synthetic nature of the data.

• Leakage-Free Commercial Framing
• Basic Revenue and KPI Analysis
• Segment-to-Objective Matching
• Structured Recommendation Writing