Avani Dewangan completed Commercial & Sports Analytics — The FC Barcelona Case
What Avani demonstrated
Built a full commercial case for a fictional FC Barcelona sponsor from segmentation through renewal recommendation. The work identified commercial revenue as the controllable growth stream, selected Asia-Pacific as the awareness-led target segment, assembled a €2.5M sponsorship package, and evaluated campaign performance with a KPI scorecard before recommending signing ElectraX at €3.2M with caveats tied to content reach.
- Leakage-Free Commercial Segmentation
- Honest KPI Evaluation
- Budget-Constrained Sponsorship Packaging
- Data-Backed Recommendation Writing
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