Self-directed project
Business & Sponsorships — The FC Barcelona Case
Data Science · September 2026
A ProoV case study · educational project, not employment
Built a data-backed sponsorship recommendation for FC Barcelona’s ElectraX case by segmenting the fanbase, assembling a €3M asset package, and evaluating campaign performance against KPI targets. The final memo ties the recommendation to concrete results—847M impressions, 12% brand-awareness growth, 340K web clicks, and a clearly identified content-reach gap—while noting the synthetic-data caveat and budget discipline.
Graded against
- Business reasoning & decision quality35%
- Correct use of data25%
- Frameworks applied20%
- Communication & structure20%
Passed · pass mark 55/100
What stood out6
- Correctly identified Europe as the target segment and justified it with fan count, average value, and engagement
- Built a full €3M sponsorship package aligned to broad-reach brand objectives
- Used KPI performance clearly in the final memo, distinguishing the 40% content-reach shortfall from the near-miss KPI
- Caught and corrected all 3 planted errors in the AI-written draft
- Leakage-Free Commercial Segmentation
- Value-Based Sponsorship Packaging
The work I submitted18 tasks
10 tasks · 11 lines · 8 written answers · 558 words
- Revenue Mix Compute488 characters
- Package Builder604 characters
- Negotiation Simulator918 characters
- Coach Usage95 characters
- Mid Season Performance Summary1.3k characters
- Intern Draft Review159 characters
- Final Recommendation2.3k characters
- Defence Questions428 characters
- Spoken Defence3.4k characters
- Check Commits2 lines
- Revenue Mix Compute36 words
- Package Builder41 words
- Negotiation Simulator90 words
- Coach Usage6 words
- Mid Season Performance Summary131 words
- Intern Draft Review1 word
- Final Recommendation181 words
- Defence Questions72 words
Summarised on purpose — the submitted code and writing stay private so this page cannot be reused as an answer key. The full submission sits behind the verified certificate.