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Data-Driven Strategy & KPIs
Identify core metrics, calculate ROI, and measure true performance versus vanity metrics in high-stakes environments.
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4.5 from 25 ratings
Business & Sponsorships — The FC Barcelona Case
ProoV · Beginner
About this project
An independent ProoV case study using FC Barcelona (not affiliated or sponsored; figures are illustrative or synthetic unless publicly sourced). A beginner Data-Driven Management track that builds data literacy for business decisions — reading tables, shares, growth, and KPIs — with no coding or statistics needed. As a junior commercial analyst you learn how a club earns revenue, segments its fanbase, prices sponsorship assets, runs a negotiation, and proves a campaign worked with KPIs.
Ideal for entry-level careers in
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inBusiness & Sponsorships — The FC Barcelona Case
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Associated with ProoV
A graded ProoV project, completed step by step and marked against a published rubric.
❖business-analytics, management and more skills
What students say
Gained hands-on experience in commercial strategy, sponsorship pricing models (ZOPA/BATNA), ROI reporting using the Sandwich Method, and executing data-driven customer activation strategies.
This is my first project lots of things are new for me and i learn new things.I improve my negotiation skills and recommendation.
can give options in industries like this was for sports give options like skin care industry, fashion industry case study etc